About Mitzuu
From age 15 behind a microphone,
to age 23 behind an entire ecosystem.
I'm Mihai-Alexandru Georgescu, but the world knows me as Mitzuu. This is the story of how I got here — from Counter-Strike live streams in my bedroom, to a media ecosystem reaching over 4 million people.
47K
Romania gaming live record
2.3M
Main channel subscribers
1.2B+
Long-form ecosystem views
100+
Videos with 1M+ views
How it all started
The story, chapter by chapter.
2017
Age 15
The beginning. Counter-Strike, a cheap mic, and an office chair.
I was 15 and I started going live on YouTube from my bedroom — Counter-Strike, no pro gear, no business plan, just pure passion.
Within a few months, a community showed up. Real people coming back night after night. That was the first time I felt I was doing something that actually mattered.
2018
The Transition
Moving to Fortnite. The hardest call I had made up to that point.
Fortnite had exploded. I could see where the market was heading — but my community was built on Counter-Strike. Walking away from the people who had followed me for a year on CS was rough.
I made the switch anyway. Slowly, I started going live on Fortnite, then dropping edited videos too. The losses were real — but so was the growth that came after.
2019
The Growth
The Fortnite audience grew steadily. Live streams getting bigger and bigger.
The whole year was an upward curve — more comments, more people on live, a community building organically around my style of play.
It was clear the momentum wasn't stopping there. There was still room to grow, and I knew something big was coming.
2020
The Record
47,000 people live. The all-time Romanian gaming record.
On Fortnite I hit a live stream with 47,000 people connected at the same time — the biggest gaming record in Romania at that moment.
For someone who had started with a cheap microphone in 2017, 47K people live was total validation. That was confirmation the strategy was working.
2021
The Pivot
Fortnite started declining. I wanted full control.
Fortnite was losing momentum. I realized one simple thing: if everything I build depends on a game, it depends on someone else. And that made me vulnerable.
I decided to move to vlogs and challenges — content I could fully control, fully direct, fully plan. My own production, my own ideas, my own format.
2022
Recognition & First Hits
About You Awards Milan + first vlog hits.
Nominated at About You Awards 2022 — the most important creator economy award in Europe. Event in Milan, the only Romanian on stage.
That same year, the first vlog hits landed too — videos crossing a million views. The transition strategy was starting to pay off visibly.
2023–2024
Content Family & Diversification
The family enters the ecosystem. We build the infrastructure.
Tata Mitzanu launches his own YouTube channel, Mama launches a make-up channel, Ariana — challenges and pranks. Mitzuu 2.0 becomes the second engine for fast-paced challenges, then Mitzuu 3 follows for reacts.
Behind the camera: Mitzuu Media S.R.L. becomes the parent company, and TRY Acquatics opens TRY Academy — the swimming school in Otopeni with over 3,200 all-time students.
2025–2026
Today
4M subscribers. 1B+ views. 23 years old.
~4 million subscribers across the ecosystem. 1 billion total views. 100+ videos with over 1M views. Power Couple 2026 on Antena 1 with Ariana.
And we're still just getting started. The rest is still coming.
The biggest hits
The vlogs that pulled millions.
Over 100 videos across the ecosystem have crossed 1 million views. These are a few of the ones that defined what we do.
The team
It's not just about me — it's about the Content Family.
My real family is also the family behind the camera. Plus a production crew and editors who make it all work.
Mitzuu
CEO · Creator
Mihai-Alexandru Georgescu. From 15 years old behind a live stream, to 23 years old behind an entire media ecosystem.
Ariana
Talent · Channel Ariana Mtz
My partner in life and on camera. Her channel has crossed 900K subscribers. Power Couple 2026 together.
Tata Mitzanu
YouTube Talent · Co-founder TRY Academy
My dad. Co-founder of TRY Academy and creator on the Tata Mitzanu channel.
Mama Mitzanu
Talent · Channel Mama Mitzanu
My mom. Make-up, lifestyle and appearances on her YouTube channel.
Awards & Recognition
About You Awards 2022, Milan.
The only Romanian creator nominated at About You Awards 2022, the most important creator economy event in Europe.
In 2026 — Power Couple on Antena 1 together with Ariana.
About You Awards
2022 · Milan
Power Couple
2026 · Antena 1
100+ Campaigns
International Brands
100+ videos with 1M+ views
YouTube long-form
That's the story so far. The rest is still coming.
If you're a brand and want to build something together, or if you want to be part of the team — the door is open.